About The Guide
An Innovative Lifestyle Magazine

Our Mission As A Lifestyle Magazine

Curated Content to Inspire Your Lifestyle

The Guide is an innovative lifestyle platform that produces content across print, digital and video channels.

Established to champion the up-and-coming, The Guide is founded on supporting their success. Intertwined with a passion for understated, tasteful living we drive a dynamic relationship between creative, brand and reader.

Across our various mediums, we uncover the best-emerging creatives and brands from across the food, fashion, music and travel world. Publishing varied content, we showcase the talent of tomorrow to a culturally curious audience who lead a life inspired by quality, originality and enrichment.

The Guide has emerged as a lifestyle authority, with a rapidly growing community. With a diverse content repertoire, our bi-annual print editions and influential online platform work in tandem to ensure the promotion of our ethos.

With a growing readership of over 64,000 and print distribution to the most prestigious locations around the UK, The Guide has rapidly established both itself and its mission.

Where The Guide Began

Reinventing the Print and Digital Lifestyle Magazine

Founded in 2019 within the modest confines of a university room, The Guide has quickly risen to prominence in the lifestyle magazine industry, thanks to its curated, dynamic, and refreshing approach.

Driven by a mission to spotlight emerging creatives and hidden gems across the cultural landscape, our founder Luke envisioned a multi-media platform that celebrates talent and innovation. This guiding principle continues to shape everything we do.

The early buzz and acclaim surrounding The Guide led to the launch of our exquisite bi-annual print editions. These collections seamlessly combine exceptional production quality with brilliant editorial features and unmatched distribution, earning their place in some of the UK’s most prestigious locations.

Blending forward-thinking creativity with collaborations alongside world-class talents and brands, The Guide has established itself as a trailblazing lifestyle magazine - redefining the genre both online and in print.

Join Our Lifestyle Magazine Community

Meet Our Founder

OUR STORY

Luke Brown

EDITORIAL & CREATIVE DIRECTOR

After initially establishing The Guide in his first year of university, Luke quickly recognised the extensive attention it garnered for its fresh, innovative approach to lifestyle media. He quickly capitalised on this by expanding the platform to incorporate stunning print products, which jet propelled the growth of The Guide.

Garnering distribution partners in the likes of Jumeirah, Raffles, Rocco Forte and The Dorchester Collection, his clarity of vision in revitalising the print landscape has seen him lead projects, collaborations and editorials with some of the most exciting creative talent and globally recognised brands such as Vacheron Constantin and Belstaff.

His role as Editorial & Creative Director sees him look after the overall direction of the platform, alongside directing creative and commercial partnerships.

Contact Luke directly here:

editor@theguidemagazine.org

Connect with The Guide

CREATIVES

We pride ourselves on working and collaborating with the most talented emerging creatives from across fashion, food, music, travel, design and much more. If you want to share your story or work on a creative project with us, we would love to hear from you.

BRANDS

We work with brands from across the spectrum. From iconic global brands to smaller artisanal companies, the defining feature of our partners is their unwavering commitment to quality. With our flexible approach, we are bespoke and curated, resulting in truly unique and innovative projects. Want to work with us?

CONTRIBUTORS

We are always on the lookout for dynamic writers and photographers. If you are experienced, or looking to get a first feature we would love to hear from you, all we ask is that you have a passion for one of the many avenues that we cover, and have exceptional writing skills.

Contact: sub-editor@theguidemagazine.org

Explore our recent set of projects and collaborations below.