About The Guide
A Global Lifestyle Magazine for Design-Conscious, Culturally Curious Readers
The Guide is a biannual lifestyle publication and creative platform blending print, digital, and video.
Known for its refined voice and cinematic storytelling, The Guide curates culture through elevated editorials and collaborations with some of the world’s most iconic and discerning brands.
Crafted for a global, culturally curious audience, our work is defined by quality, originality, and enduring visual style.
Our Mission As A Lifestyle Magazine
Curated Content to Inspire Your Lifestyle
From fashion and music to design, food, and travel, The Guide explores the intersections of creativity and culture through a distinct editorial lens.
Across print, digital, and video platforms, we connect emerging creative voices with globally recognised brands, shaping original narratives that resonate with readers who value craft, curation, and cultural relevance.
The Guide is a platform for thoughtful discovery - where independent publishing meets elevated storytelling.
Whether you’re turning the pages of our biannual print editions, exploring digital features, or watching our cinematic video stories, each element is crafted to inspire a more discerning way of living.
Recent Projects & Collaborations
Meet Our Founder
LUKE BROWN
OUR STORY
Editorial & Creative Director
Luke Brown launched The Guide during his first year at university, driven by a vision to reimagine lifestyle media through craftsmanship, substance, and elevated storytelling.
What began as a side project has since evolved into a global multimedia platform - led by editorial intelligence and shaped by strategic brand and distribution partnerships.
As Editorial & Creative Director, Luke has guided collaborations with defining brands including Vacheron Constantin, TAG Aviation, Les Grandes Tables du Monde, IWC Schaffhausen, Acqua di Parma, and Sunspel.
He has spearheaded cinematic campaigns, luxury editorial projects, and high-impact print editions placed across a rarefied global network - from TAG Aviation’s private jet fleet and Michelin-starred restaurants to flagship hotels including Raffles, The Dorchester Collection, and Oetker Collection. The Guide connects with high-value audiences through targeted placements at luxury touchpoints across the world.
Luke continues to lead the creative and commercial direction of the platform, curating content and partnerships that speak to a culturally curious, design-conscious, and globally connected audience.
Work With Us
Creatives
We collaborate with visionary creatives across fashion, food, travel, music, and design. If you have a story to tell or a concept to shape, we’d love to hear from you.
Contact us here: info@theguidemagazine.org
Brands
From heritage maisons to independent makers, we partner with brands who share our commitment to excellence. Every project is bespoke - built with care, crafted for impact.
Contact us here: publishing@theguidemagazine.org
Contributors
We're always open to new voices. If you're a writer or photographer with a strong editorial point of view and a love for culture, style, or design - get in touch.
Contact: sub-editor@theguidemagazine.org
