James Edward for The Lifestyle Compendium Vol. 4
In Collaboration with MONTE
Behind the scenes of our cover shoot with creator and founder James Edward for The Lifestyle Compendium Vol. 4 and the launch of the MONTE Texturising Tool.
James Edward has cultivated a large global following online, but his cover feature explores something deeper - the discipline, curiosity and creative experimentation that shaped his voice long before the numbers followed.
Across the issue’s 10-page story, we explore the foundations behind both his creative approach and the development of MONTE, the grooming brand he spent years refining before revealing it publicly. The project reflects a shift from creator to founder, built on intention, patience and a focus on craft rather than noise.
This film captures the atmosphere of the shoot itself - the pacing of production, the creative direction behind the images and the details that shape the final cover story.
James wears Brunello Cucinelli, E.B. Meyrowitz, Huntsman, Dunhill, Crockett & Jones, Vacheron Constantin and Omega.
Hair styled using the MONTE Texturising Tool
Make-up using TOM FORD Beauty
Production: Photographer: Jess Segal / Gaffer: Luke Weller / Production Director & Words: Georgie Lunn /
Videography: Matt Newstead / MUA: Natalie Gay / Creative Director & Styling: Luke Brown / Location: Mandarin Oriental Hyde Park