The world of fashion is always moving at a hundred miles an hour, and it is hard staying up to date with current trends and patterns. Across both male and female fashion, we hope to guide you through the new companies that are flying under the radar, across all styles from smart, haute couture and chic, to street style and grunge. Bringing you the best new thing in fashion is our goal, whilst mixing this with classic styles that will never outdate, so our articles will always represent an eclectic mix of clothing and footwear that is not blinkered but rather represents various tastes.